![]() ![]() Megan grew Amalie into a six-figure business, catching fire in the media and selling out her lash serums and facial oils as soon as they hit the website. So, in 2018 she had a decision to make: expand or sell. “I wasn’t enjoying the direct-to-consumer marketing side of owning a beauty brand anymore,” she says. But even as her brand was finding success, she felt like something was off. Over the next few years, Megan grew Amalie into a six-figure business, catching fire in the media and selling out her lash serums and face oils as soon as they hit the website. At the time, she was an MIT student with a newly launched skincare line, Amalie Beauty-her first foray into entrepreneurship. Megan Cox woke up one morning to discover she had made $10,000 in sales overnight. ![]()
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